Don't just build a career. Design a life your ambition
deserves.
Don't just build a career. Design a life your ambition deserves.
Your ambition hasn't gone anywhere. It's evolved because you've evolved.
Here's the deal
The things that used to fulfil you no longer do, and the next promotion no longer feels like enough.
That doesn’t mean you need to want less. It means your ambition needs somewhere new to go.
The things that used to fulfil you no longer do, and the next
promotion no longer feels like enough. That doesn’t mean you need to want less. It means your ambition needs somewhere new to go.
So why does it feel so wrong?
You're doing everything right
The Fully Aligned assessment takes under two minutes to uncover the hidden pattern pulling you out of alignment — and the one shift that will help you move forward this week.
Are you Unstoppable but Unseen?
Capable but Depleted?
Successful but Off Course?
Time to find out.
The Fully Aligned assessment takes under two minutes to uncover the hidden pattern pulling you out of alignment — and the one shift that will help you move forward this week.
Are you Unstoppable but Unseen? Capable but Depleted? Successful but
Off Course?
Time to find out.
It’s kind of a funny story
I’m a leadership coach, speaker, media voice and workshop facilitator for ambitious women who are doing everything right on paper but still feel like
something’s off.
In August 2024 I was about to sign an equity partnership and a three-year lease as an MD of a top-tier branding agency (my dream job since I was a teenager).
Everyone was excited. The team, my partner, my family. Everyone, except me. That's when I quit.
Everyone was excited. The team, my partner, my family.
Everyone, except me. That's when I quit.
Prepare for an over-share
I’m Kat Francis,
Your New
Go-Get-It Coach
I’m Kat Francis,
Your New Go-Get-It Coach
Here's what happened next
Here's what happened next
210
Hours of coaching since 2025
527
Decaf Almond Iced Lattes along the way
3,950
People watching
it happen on LinkedIn
This is the coaching program where you step into the driver's seat of your own life and career, with the exact support and structure you need to:
Refined Ambition
Work with me
Learn More
You’re looking for the clarity, structure and support to work out what comes next — whether that means moving up, moving across, building something of your own, or making your current role work better for you.
You’re willing to take ownership of the next chapter, even if you don’t yet know what that is.
You’re senior, experienced and already good at what you do.
This is for you if:
Siobhan came to me with a nine-month-old at home and a fairly chunky decision to make: build her own thing, or make her next big corporate move?
She knew she wanted more, but she also knew she didn’t want to slot herself back into the same kind of career at the expense of the life she was trying to build.
So we mapped out a version of that life that felt exciting enough to seem ‘slightly unrealistic’: Byron Bay, flexibility, a Sydney salary, work that aligned with her values, and an ambitious role with genuine room to grow.
Then we got practical. We clarified her non-negotiables, built her confidence in what she brought to the table, and gave her a way to assess opportunities against the life she actually wanted, rather than trying to make every decent-looking role work.
That meant saying no to some very good-looking opportunities. And then saying yes to one that felt even better than the vision we’d written down. Today, Siobhan lives in Byron, earns a Sydney salary, and has the autonomy, flexibility and scope she was looking for.
Meet Siobhan
Want proof it works?
From “that sounds impossible” to “oh, I did it!”
From “that sounds impossible” to “oh, I did it!”
– Siobhan, Head of Marketing
“A few opportunities came up that looked great on paper, but some core must-haves were missing — and I know that I wouldn't have had the confidence to turn them down before doing that work with you. This role genuinely feels like a clear stepping stone towards the dream life we mapped out together. It honestly feels even better than what I had hoped for.”
What she said
When Lucy came to me, things looked pretty bloody good from the outside. She was winning plenty of work, getting pulled into brilliant projects and juggling a mix of agency and direct clients.
Behind the scenes, though, she was working at a pace that had become completely unsustainable. A normal day could mean working from nine until five, spending a couple of hours with the kids, then opening the laptop again once they were in bed and carrying on until midnight.
She’d gone out on her own for more flexibility and freedom. Somehow, she’d ended up with very little of either.
Lucy knew something had to change. What she hadn’t worked out was how to keep growing without building a business that needed her to be switched on around the clock.
So we looked properly at how she was spending her time, what success actually meant to her, and the difference between flexibility and genuine freedom. Then we got into the practical stuff: clearer boundaries, stronger positioning, more confidence in her value, and a much more direct approach to fees and negotiation.
Lucy wanted the growth. She just didn’t want to keep paying for it with every evening, every spare hour and the freedom she’d gone out on her own to create.
She now turns down work that isn’t the right fit, sets clearer boundaries and positions herself as a strategic partner rather than an extra pair of hands. The profitability and scale of the projects she now takes on has tripled in less than 6 months due to the confidence she feels knowing her own value.
Want to have it all?
Say hi to Lucy
Say hi
to Lucy
From round-the-clock work to growth that leaves room for a life.
From round-the-clock work to growth that leaves room for a life.
– Lucy, In The Sky PR
“I was tempted by permanent roles and often approached for them, but nothing felt like the right fit. Even when they seemed to tick all the boxes, I knew I loved working for myself but wasn’t sure what that could look like sustainably.
Working with Kat helped me set clearer boundaries, say no
to work that wasn’t right, have the confidence to set higher
fees and become more strategic in my pricing. And ultimately, having more confidence is what made all of those things possible.”
What she said
Trusted by ambitious women everywhere
Talia, Head of Marketing
She brings a rare mix of strategic clarity and EQ
Kat helped me clarify my goals and create a path for my career I'm genuinely excited for. She turned complexity into actionable steps.
Caitlin, Creative Ops Manager
Heard, even from the first call.
As soon as I met with Kat, I felt seen — even on the discovery call. She gave me practical tips on how to approach things differently.
Yasmin, Asset Manager
Practical models that actually
worked
I felt so motivated in my work and personal life once I implemented the frameworks Kat gave me. They weren't theory — I used them.
Grace, Creative Director
Kat has a great natural ability to help you grow
Not just through motivation, but a holistic approach that starts with caring for yourself and extends to how you support others.
Jonah, Chief of Staff
A trusted right hand.
She saw me clearly and understood exactly what I was looking for. Kat has proven herself to be not just a coach, but someone I trust completely.
— Jess, Freelance Strategist
"Kat taught me how to ask for what I'm actually worth, and I made my money back on coaching in a week."
Overheard
I'll bring the structure. You bring your best ideas.
Apply to join Refined Ambition
Want to work together?
Join Now
